Whether you’re just starting out or you’re looking to attract more customers, professional web design will help you get there. Here are 10 high-level tips to improve your web design today.
1. Optimise for mobile
With over 1.2 billion people worldwide accessing the internet from their smartphones, your website has to work well on multiple devices. A few things to think about include using high-resolution images, improving your load times and increasing your font size.
2. Keep it consistent
If you want to improve your web design and keep users engaged, you need to have a clear brand identity. Maintain consistency with relevant images, messages and colour schemes, and focus on making both your site and brand recognisable.
3. Ensure your site is free of clutter
When it comes to marketing, keeping it simple can really help you get the best results. You want to communicate your key message almost instantly without making your customers feel like they have to search for it.
4. Create enticing CTAs
To prompt an immediate response, use one CTA above the fold and at the bottom of the site as this is where customers will be most informed to make a decision. Keep them snappy, personal and engaging, such as “Order your E-book today”.
5. Use high-quality images
Captivating images work extremely well to communicate what you’re offering and break up pieces of text on your site. You can also use short videos to make a stronger impact, as long as they are bold and worthwhile.
6. Make it difficult for people to contact you
If you want to gain trust, you need to show that you’re accessible. This is an underrated technique when it comes to improving web design, but it automatically tells customers that you’re there for them if they need you.
7. Forget to split test
Split testing is extremely important for finding out what works on your website. You can also use sites like Hotjar to see where people are landing on your site so that you can improve usability and functionality without the guesswork.
8. Copy your competitors without doing research
If you do your research, you’ll see that there are proven techniques to improve your web design and increase sales – from having your logo in the top left corner to including social buttons at the bottom. Paying attention to these research-based tips will help you get the most out of your site instead of just copying your competitors.
9. Use a form for the sake of it
Forms can be great if you want to capture emails for retargeting, but they can also have the opposite effect. Make sure every feature has a purpose and has been clearly thought out before you include them on your site.
10. Abandon your site speed
If your site takes more than a few seconds to load, the majority of customers won’t stick around. Site speed should be an absolute priority if you want to optimise your web design, increase sales and attract more customers.