- UK: + 44 (0) 7887 647824
- Arrive Blue Media City, Manchester M50 2ST, United Kingdom
- IS: + 972 (0) 53 962 1020
- David Saharov St 5, Rishon LeTsiyon, 7570705, Israel
Because websites are the gateway to business development
Pixel Executive is a Digital Services Agency with a business development attitude. We build custom websites, from starter sites and e-commerce to multilingual websites, and help clients find the best online and offline routes to market.
We are a boutique agency, supported by a network of trusted specialists such as copywriters, translators, and experts in multilingual SEO, cross-cultural communication, and website data compliance.
Over 25 years’ experience of successfully building businesses in the UK, France and across Europe. Bilingual French/English, Stirling has managed, bought, sold, acquired, merged, restructured and turned around businesses in the UK, France, and Europe and Germany, started and developed four companies and two business units from scratch and completed a number of successful assignments as an Interim Manager.
Plus a long spell as a professional musician and bandleader.
A new website build, driving visitors, and building an online brand represents a big investment both in time and money.
Good design, swish functionality and getting lots of clicks is fun and exciting, but it needs to produce a return on investment.
Unless all you want from a website is an information blog, then it’s worth taking a step back and thinking about the business first.
Fact: The purpose of your website is to showcase your products and services and convince visitors to buy your products and services. True or false?
Fact: The purpose of digital marketing is brand development, likes, clicks, etc to drive prospects and clients to your site. True or false?
All true, B.U.T. (behold the underlying truth)
Web designers and digital marketers often talk about their website and digital marketing goals – rather than your business goals.
When business owners are clear on our their objectives and expectations, they are better at briefing a web designer or digital marketer, many of whom are tech and design-savvy but don’t always understand how a business works or how to translate what they do into a website that aligns with your business goals.
e.g. Broad, desired outcomes you want to achieve
e.g. Specific and measurable outcomes with a timeframe that show progress on those goals
e.g. How the goals and objectives will be achieved
e.g. Specific actions that you will take to carry out your strategies and achieve your goals and objectives
Digital marketing may not be the best client acquisition method. Referral, direct mail, brochures, prospecting key targeted clients may work better.
50% of users are on mobile. Less is more: design your site with mobile in mind. Users are put off by too much text.
The quality of your videos, images and copy and ease of navigation will determine whether customers will choose your offer or one of your competitors
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