Would you buy from a website if it was in a language you don’t understand?

By Stirling Austin

Ecommerce is increasingly becoming a habit in our lives. So much so, in fact, that it’s estimated that there will be 2.05 billion digital buyers around the world in 2020 (https://www.oberlo.co.uk/blog/ecommerce-statistics), with many preferring the ease and simplicity of browsing online websites as opposed to traveling to shops and navigating bustling aisles full of shoppers. Ecommerce has also increased exponentially in popularity and preference due to the 2020 COVID-19 pandemic, which left countries all around the world in lockdown and only essential shops open.

However, many goods we buy are available cheaper from overseas which begs the question… would you buy from a website if it was in a language you don’t understand? Let’s take a look at a few factors to help answer this question.


As obvious as it sounds, we’re unlikely to buy from a website if we can’t understand what the item is, how it’s used, or any valuable details such as dimensions and colour variations. Though it’s sometimes possible to tell what an item is if there are images provided on the site, these images can often not be enough alone to give all the required information.


Regardless of whether the item has images or not, or if you use a standardised numeral system, there are many other factors that can reduce a shopper’s confidence in the item. This includes hidden shipping fees, slow delivery times, converted sizing, and more. With a language barrier in place, a customer is ultimately unlikely to order from a website they don’t understand because of the worry that the item will be incorrect, end up missing, or incur hefty additional payments along the way.

This is why it’s important to create a website that is tailored to as many languages as possible. Pixel Executive can help you with your international market expansion and multilingual website building.

Pixel Executive is a full-service Digital Agency. Whether for a simple brochure website, a multilingual website, an e-commerce site, or digital marketing, we help you build your business and your brand. Our team is supported by a network of trusted specialists such as copywriters, translators, and experts in multilingual SEO.  Whatever your requirement for design, content marketing, or website maintenance, we support you every step of the way.