Why less is more when it comes to website content

By Stirling Austin

I’ve been in the online marketing business for a while now, and I can confidently say that one of the most common mistakes I see is over-complicated content. It’s not uncommon to see people spend months writing an overly detailed product description or trying to explain everything about their company at once. However, when it comes to website content, less is more!

Make it Short

  • Use short sentences and paragraphs.
  • Make sure your content is relevant to the user’s search query.
  • Include bullet points, numbered lists, and images where appropriate (but not too many).

Make it Simple

You want your site to be easy for people to read and understand. That’s why you should keep it simple.

Simple is good. You can do this by using short sentences, words, and a simple structure.

Make it Unique

While you may be tempted to copy and paste content from other websites, this is a bad idea. Not only does it make your site look unoriginal, but it also shows Google that you aren’t putting in the time or effort necessary to create original content.

You should use unique titles, descriptions, images, and taglines on each of your pages as well as unique calls-to-action (CTA). This will help Google better understand what each page is about so they can rank them accordingly in search engine results pages (SERPs).

Make it Easy to Read and Understand

  • Use short sentences.
  • Use simple words.
  • Write in a conversational tone, as if you were talking to your reader on the phone or in person (and avoid jargon).

Keep your content short, simple and unique to your brand.

Keep it short and simple.

The internet is a fast-paced place, so people will not have time to read long paragraphs of text. Keep your content short, but make sure that it’s still informative and easy to understand.


If you want to make your website content more effective, then it’s time to stop thinking about how much you can cram into each post and start thinking about what you can take out. The key to short, simple, and unique content is cutting down on words and phrases that don’t add value or help readers understand what they need from the site. If there’s anything else we’ve learned from our years in marketing – it’s that less is always more when it comes down to getting results!

Pixel Executive is a full-service Digital Agency. Whether for a simple brochure website, a multilingual website, an e-commerce site, or digital marketing, we help you build your business and your brand. Our team is supported by a network of trusted specialists such as copywriters, translators, and experts in multilingual SEO.  Whatever your requirement for design, content marketing, or website maintenance, we support you every step of the way.