What makes a great blog post

By Stirling Austin

A great blog post is one that is well-written, informative, and engaging. But what makes a blog post truly great? According to a recent study by the Content Marketing Institute, the top three elements of a great blog post are helpfulness, inspiration, and entertainment.

Helpfulness refers to the degree to which a blog post provides valuable information or resources to its readers. This can include tips, tricks, and tutorials on a specific topic, as well as data and research that supports the post’s claims. In fact, posts that include data and statistics are considered to be more credible and trustworthy by readers.

Inspiration refers to the ability of a blog post to motivate and encourage its readers. This can include personal stories, case studies, and success stories that show readers what is possible. Inspirational posts can also include calls to action, encouraging readers to take specific steps toward achieving their goals.

Entertainment refers to the degree to which a blog post is enjoyable and engaging to read. This can include humour, storytelling, and visual elements such as images and videos. Entertainment can also include interactive elements such as quizzes, polls, and surveys.

But beyond these top three elements, there are a few additional things that can make a blog post truly great.

First, a great blog post should be well-written and easy to read. This means using simple, clear language and breaking up the text with headings, subheadings, and bullet points. Additionally, great blog posts should be optimized for search engines, with keywords and meta tags that help the post to rank higher in search results.

Second, a great blog post should be shareable. This means including social media buttons and other sharing options, as well as crafting a compelling headline and intro that encourages readers to share the post with their friends and followers.

Third, a great blog post should be visually appealing. This means including high-quality images and videos, as well as using a clean and modern design that makes the post easy to read and navigate.

Finally, a great blog post should be timely and relevant. This means writing about topics that are currently trending or that are relevant to your target audience. This can be achieved by monitoring social media and news outlets, as well as subscribing to Google Alerts or other tools that can help you to stay on top of the latest trends and topics.

In summary, a great blog post is one that is helpful, inspiring, and entertaining. It should be well-written, easy to read, shareable, visually appealing, and timely and relevant. By incorporating these elements into your blog posts, you can create content that resonates with your audience and drives engagement.

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