In addition, a multilingual website can also help to establish trust and credibility with potential customers. For example, if a person visits a website and finds that it is available in their native language, they are more likely to feel confident and comfortable dealing with you. Plus having the website translated accurately and professionally can help to build trust and credibility.
Building a multilingual website can also help businesses to better understand the needs and preferences of their international customers; the key is in the research. By researching information and content in different languages, businesses can begin to understand how their customers think and what they are looking for in a product or service. This can be especially valuable when launching new products or entering new markets.
According to a study conducted by Common Sense Advisory, companies that have multilingual websites can increase their global revenue by up to 30%. Moreover, the same study found that 74% of consumers are more likely to purchase a product or service if information about it is available in their own language.
Having a multilingual website will enable businesses to build an international brand. Competition in any market is fierce, and businesses that want to succeed need to be able to set themselves apart, and localise their presence in order to gain new clients previously not visible.