Boosting your international game with a multilingual website

By Stirling Austin

It’s much simpler these days

It’s never been easier than it is today to get your business, and your products, in front of customers in foreign markets. Potential clients from all over the world can be on your site in milliseconds regardless of how far away they are but are you talking to them? It’s true that a large proportion of the world’s commerce is done in English, even in non-Anglophone countries, but you’re not trying to be part of the noise. You’re trying to cut through it. So are you going to try the website equivalent of speaking louder and slower, or are you going to start talking to customers on their own terms?

Broaden your horizons

Most businesses have a very narrow field of view when it comes to their customers. They can’t help it. It’s hard to devote resources to multiple markets, and you only have so many sales staff to help. However more than 50% of the UK’s trade is now done with non-EU countries, and that proportion is only going to grow as the UK looks increasingly outside the continent for business, so by offering your website in local languages, you’ll be one step ahead of the game.

Think bigger

International trade is a complicated beast, and foreign markets even more so, because you’re competing with your fellow companies in your own country and native competitors. At a value of £114bn the US is by far the UK’s largest trading partner, but did you know that as much as 20% of US citizens speak Spanish? Hitting even citizens of anglophone countries in their native language is a great shortcut to their business and what better way to do that than multilingual websites aimed at both? The examples are endless: Portuguese and Spanish in South America. Mandarin and Cantonese speakers in Asia. French and Arabic speakers in North Africa.

They say that people buy people, not products, and what better way to establish that personal relationship and trust without seeing a customer than talking to them in their own language? The increased sales are a given, but you can’t put a price on the market share you’ll grab and hold before the competition even knows you’re there.

Pixel Executive is a full-service Digital Agency. Whether for a simple brochure website, a multilingual website, an e-commerce site, or digital marketing, we help you build your business and your brand. Our team is supported by a network of trusted specialists such as copywriters, translators, and experts in multilingual SEO.  Whatever your requirement for design, content marketing, or website maintenance, we support you every step of the way.